KWCP is an innovative, non-profit, noncommercial LPFM radio station dedicated to serving the West Central Little Rock Community.

 Volunteers and staff will provide creative programming and service by:

  • Focusing on our community. Through radio excellence, we will create a unique community resource, one that promotes connections and fosters a sense of belonging. We will play a vital role in the ongoing development of the west central area by promoting the natural beauty of the area, our diverse heritage, self-reliance and the spirit of mutual support. 
  • Providing a common resource for news, music, entertainment, local features, and information.
  • Encouraging the free exchange of information, resources, culture, and wisdom.
  • Developing an educational track for students and adult volunteers to learn broadcast journalism, multimedia, business management, computer skills, administrative and related skills.
  • Assisting in making our community a better, healthier, more pleasant place to be.